Journalism (Editorial) Creative Writing Audio Video Communications, PR & Branded Content
 
 

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Oh hey, I'm Ilana
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content creation copywriting editing media coaching about you

 
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About me

TLDR: I tell great stories.

I’m a freelance journalist, creative writer and content marketer with over a decade of experience telling amazing stories in all their forms — from print to press releases to playwriting, but my specialty is digital media.

Byline look familiar? You may have seen my work in any number of publications, including The Globe and Mail, Toronto Star, and VICE. I was previously an editor at MTL Blog (Narcity Media) where my team won an honourable mention for Best News Coverage - Community Publication at the 2021 Digital Publishing Awards. #CareerHighlight #HumbleBrag

 
 
 
 
 
 

HOW I Can HELP you

Focus on what you’re good at, while I take care of the words.

You don’t have time to read this. You’re an entrepreneur. A brand manager. A side-gigger. There are calls to make, numbers to crunch and goals to obliterate. I see you HUSTLING, honey! And I’m here to lend a hand by crafting results-driven copy and content, so you can…

🔥 Save time

🔥 Tell your business’s story the right way

🔥 Actually engage your target audience

🔥 Turn fence-sitters into customers

🔥 Hit KPIs

 

 

 
Testimonials Blog

“I've had the pleasure of working with Ilana for a couple of years on sporadic communications projects, and every time she stepped up and delivered. She was communicative, professional and best of all she would just about nail it on the first draft. I would recommend her without hesitation.”

Jason Cowan, CEO at FibreStream Internet

“Ilana's contribution to the ZC has been invaluable. She is a talented writer and editor who works well independently but also excels in a team environment. She is an accomplished social media strategist who also has direct experience dealing with press. Her professionalism, tact, and interpersonal skills are unparalleled. I would highly recommend her for any communications-related position.”

Lauren Tansley, Former Assistant Director at the Max & Tessie Zelikovitz Centre for Jewish Studies at Carleton University

“Ilana was our communications director in 2015 and did a ton of great work for us. All articles and press releases for the year were in her domain. It resulted in some important publications and a 3X increase in new paying customers.”

Diego Matute, Founder at LoginTC (Cyphercor Inc.)

“Ilana Belfer is an exceptional writer, editor and collaborator. When I contracted Ilana to assist with an awards application, she worked with me to help strengthen my own voice with her incredibly valuable and detailed feedback. With her journalistic background, Ilana shows up in a way that is clear in process, detail-oriented and dedicated, while being sensitive to your deadlines. Working with her was a breeze to do remotely and there was a deep feeling that my work was safe in Ilana Belfer's talented hands. If it were my choice to bring her voice into a publication or work with her again on a future project, I wouldn't hesitate.”

Danielle Finestone, Founder at ToFoodies

"I run a busy content marketing consultancy and often work with freelance writers on some of my bigger client projects. Ilana is easily one of the best writers I've worked with to date. She's professional, timely, and brings a lot of passion and personality to her work. I wouldn't hesitate to work with her again or recommend her to any business owner looking for a content writer.”

Jasmine Williams, Founder and CEO at Jasmine Williams Media

 
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Selected work

I wear many hats. Come peek inside my hat closet (cause that’s totally a thing).

 
 
 

my writing has appeared In